- Date: 1 August, 2024
Your reputation – Your Legacy
A reputation is something which takes a lifetime to build, and a moment to destroy. However, it can also be rebuilt, salvaged and even improved post-crisis. Ensuring that your reputation, your name, is protected is key towards safeguarding your legacy for years to come. As with anything, you will require expertise in order to carry this out, and this is something we are here to help with. At Pure Reputation, this includes personal, company, product, vendor and brand reputation management.
More often than not, one’s online reputation is an afterthought, or a trail left behind by their offline reputation. It is not something harnessed, optimised and cultivated. The need to manipulate and control one’s reputation only becomes apparent after a negative event. However, by then it might be too late to do anything about it. Pure Reputation was conceived, by founder Simon Leigh, as a solution to trying to do sales for a company with bad reviews. He realised that it was an uphill struggle, and saw the correlation between a company’s reputation and its success in sales. With a better reputation, they could spend less on ads and marketing to get the same number of sales.
Reputation is directly linked to trust, which translates to sales and company success. Most of the time, you won’t even know the sales you miss as the people put off by your business won’t pick up the phone in the first place. It’s like measuring goals saved rather than goals scored, its tricky. By correlating the sales you had when your company had a good reputation to how it is after the negative press or reviews, you can see the difference. However, it is not all about sales. It is about your name.
Your name is your legacy. Your trademark. It stands for something. Whether that thing is good or bad, depends on the choices you make and the agency you work with. Pure Reputation can advise you on how to retain your reputation and show your best side to the world, your true side. Don’t let haters define you, define yourself. With our help we can make that happen and keep your good name alive for generations.