Google Suggest, or Google Autosuggest, are suggestions in the drop down menu that are generated by content online. These are suggestions after the main search term, that direct traffic to pages that might not show for the main search. Eg in Google many people you search for can have the same name, but to single them out the suggestion of their location or profession. Sometimes individuals may have a suggestion come up for their name that may direct traffic to a particular incident or newspaper that features the story of that incident e.g. meltdown or The Sun.
Big brands may use Google Suggest to their advantage. Having their product show as a suggestion after a competitors, can direct competitor brand traffic to their product even before they finish their search query. There is effectively an SEO battle before the SEO results. For example Panasonic TV may have a suggestion appear Panasonic TV vs Sony TV. Gaining control the Google Suggest results can both improve your reputation and increase business.
The usual suggestions that may show for a brand or company name are reviews, twitter and their location. However, when there are bad reviews out there or specific scam blogs or scam websites that feature them, that Reviews suggestion can turn into a scam suggestion. This highly eye-catching suggestion may direct more traffic to negative pages than would find it naturally. This inflates the damage caused by negative pages. Learning how to use Google Suggestion, instead of being a victim of them, is important to succeeding online.
Service Overview
Our Google Suggest service includes Google Suggestion repair and Google Suggest optimisation. Whether you need a suggestion added or removed, we can help. We use the latest crowdsourcing techniques to generate real searches and clicks in Google from specified locations related to you or your business. At the same time, we set up the content online to
match those suggestions. We flag up and report unwanted suggestions so they are manually removed by Google, not just displaced from the top 10 suggestions. This approach allows our clients to control their Google Suggest results. Our campaigns range from 3-12 months, depending on your goals. Find out more about this by contacting our team and speaking to a consultant.
How To Start This Service
Contact the Online Reputation Management team and speak to one of our consultants. We do not have sales people, and everyone who is client facing has experience working on campaigns, rather than converting leads. This ensures you receive accurate information from someone passionate about digital marketing and with the expertise to help.
Once we assess what needs to be done we will put together a proposal for you. This will cover the scope of the work of the campaign. Monthly campaign costs are £1,500 - £5,000 per month. The budget will vary based on how many suggestions are required and the search traffic, which is a factor of the search traffic for the main keyword, that has the suggestions.
