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How Best to work with your agency

Many clients who approach us are experts at what they do. They know their business, but don’t have the experience needed to properly engage with an Pure Reputation agency. It takes a bit of account management skill to do this. Some bigger companies hire a marketing manager to oversee the campaign client-side, but more-often-than-not it is the director who is the port of call.

Here are some tips for clients when engaging with an online marketing agency. Firstly, you want content to reflect your company, be it reviews, articles, newspaper posts, blog posts or even social media updates. For this you either have to generate this content and supply it to the agency, or put in place a content-check process before they go live. On a weekly basis you can review all the content the agency will use on your behalf before it gets put on your pages.

If your company has a specific brand colour or identity, you want that reflected in what the agency does. Everything they put out is a reflection of you and your business. Ensuring this is up-to-date, even in supplying them photos of you for personal campaigns, is important. Let them know what existing online pages to promote, and which not to or suppress. This makes everyone clear about what to do.

If your increasing your online presence or review rating, do things in a natural way, adhering to SEO best practices, common sense and don’t let the tail wag the dog. As a client, you rely on the expertise of the agency, this will avoid you losing your rankings, getting blocked from social media or having your reviews penalised. The client may want 100 reviews added in 24 hours! It is the agency’s job to manage expectations and remind them that no business gets 100 reviews in 24 hours, and to expect less.

In order to measure success it is important to have goals. These are campaign objectives that the team works towards. Think of the agency as the extension of your team. It is the agency’s job to show progress month on month. This is set out in monthly reports, which the client should take the time to read.